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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012.Edition: 2nd edDescription: xxv, 940 p. : ill. ; 25 cmISBN:
  • 9780273737872
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD69.B7 K449 2012 (Browse shelf(Opens below)) Available 10084399
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD69.B7 K449 2012 (Browse shelf(Opens below)) 1 Available 10079107

Includes bibliographical references and index.

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