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1.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .M388 2011 OS.

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Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .M388 2011.

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3.
Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : Cambridge University Press, 2013
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.5 .P395 2013. UMK Kampus Kota (7)Call number: HF5415.5 .P395 2013, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.5 .P395 2013.

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