Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

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Material type: Text

TextPublication details: Chichester : John Wiley & Sons, c2012.Edition: Rev. 4th edDescription: xxi, 490 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5415.127 .M398 2012 (Browse shelf(Opens below))	Available		10089351

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