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1.
CIM coursebook: the marketing planning process / edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison by Series: CIM coursebook
Material type: Text Text; Format: print
Publication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009
Other title:
  • Marketing planning process
  • Official CIM coursebook: the marketing planning process
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .D66 2009 OS.

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2.
CIM coursebook : delivering customer value through marketing / edited by Colin Linton ; and authored by Ray Donnelly. by Series: The official CIM coursebook
Material type: Text Text; Format: print
Publication details: Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2009
Other title:
  • Chartered Institute of Marketing coursebook.
  • Delivering customer value through marketing
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .D66 2009 OS.

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