Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2009.Description: 187 p. ; 24 cmISBN: - 9780230201798
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.1255 .D46 2009 OS (Browse shelf(Opens below)) | 1 | Available | 10041664 |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
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