From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony

By:

De Chernatony, L. (Leslie)

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2006Edition: 2nd edDescription: xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cmISBN:

9780750667494

Subject(s):

Brand name products
Product management
Trademarks

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HD69.B7 D46 2006 (Browse shelf(Opens below))	Available		10004132

Includes bibliographical references and index

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony

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