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1.
The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .D377 2009 OS.

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2.
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. by Series: Jossey-Bass business & management series
Material type: Text Text; Format: print
Publication details: San Francisco, CA : Jossey-Bass, c2002
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 D384 2002.

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