The Olympic Games effect : how sports marketing builds strong brands / John A. Davis.
Material type:
TextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons Singapore Pte. Ltd., 2012.Edition: 2nd edDescription: xviii, 398 p. : ill. ; 24 cmISBN: - 9781118171684
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMK Kampus Bachok | UMK Kampus Bachok | FKP | Kampus Bachok Open Shelf Level 1 | GV721.5 .D38 2012 (Browse shelf(Opens below)) | Available | 10092346 |
"Revised and updated for London 2012"--Cover.
Includes bibliographical references (pages 351-383) and index
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