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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.

By: Contributor(s): Material type: TextTextPublication details: New Delhi, India : Tata McGraw-Hill, 2009.Description: 987 p. : ill. (some col.) ; 24 cmISBN:
  • 0070080313
  • 9780070080317
Other title:
  • Advertising & promotions
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5823 .S53 2009 OS (Browse shelf(Opens below)) Available 10029020

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