Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.

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Material type: Text

TextPublication details: London : Kogan Page, 2002.Edition: 3rd edDescription: xvi, 256 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HF438.5.C86 2002 (Browse shelf(Opens below))	1	Available		10009325

Fakulti Keusahawanan & Perniagaan

Includes bibliographical references (p. 247-248) and index.

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