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Simplicity marketing : end brand complexity, clutter, and confusion / Steven M. Cristol, Peter Sealey.

By: Contributor(s): Material type: TextTextPublication details: New York : Free Press, c2000Description: x, 274 p. : ill. ; 25 cmISBN:
  • 9781416576440
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415 .C6993 2000 OS (Browse shelf(Opens below)) 1 Available 10028560

Falkulti Keusahawanan dan Perniagaan

Includes bibliographical references (p. [255]-260) and index

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