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Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter.

Contributor(s): Material type: TextTextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar Pub., c2012.Description: xx, 504 p. : ill. ; 26 cmISBN:
  • 9781849800983
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.13 .H347 2012 OS (Browse shelf(Opens below)) Available 10062035

Fakulti Keusahawanan & Perniagaan.

Includes bibliographical references and index.

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