Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN: - 9780471690160
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HD69.B7 K46 2005 (Browse shelf(Opens below)) | Available | 10093537 |
Includes bibliographical references and index.
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