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1.
Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Other title:
  • Kellogg on advertising and media
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5826.5 .K46 2008 OS.

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2.
Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .K45 2010. Not available: UMK Kampus Kota: Damaged (1).

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