Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.

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Material type: Text

TextPublisher: San Francisco : Jossey-Bass, 2007Description: xx, 294 pages; 24 cmContent type:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Bachok	UMK Kampus Bachok	FTKW	Kampus Bachok Open Shelf Level 1	PN1590.M27 B47 2007 (Browse shelf(Opens below))	Available		10003313
Open Shelf	UMK Kampus Bachok	UMK Kampus Bachok	FTKW	Kampus Bachok Open Shelf Level 1	PN1590.M27 B47 2007 (Browse shelf(Opens below))	Available		10003314

Includes bibliographical references (p. 267-280) and index.

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