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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Mass. : Irwin McGraw-Hill, 2018Copyright date: ©2018
Availability: Items available for loan: UMK Kampus Kota (4)Call number: HF5823 .B45 2018, ...

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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5823 .B45 2007 OS.

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3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch. by
Edition: 9th ed. Global ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .B387 2012.

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4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New York, NY : McGraw-Hill Education, c2015
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5823 .B387 2015. UMK Kampus Kota (6)Call number: HF5823 .B387 2015, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5823 .B387 2015.

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