How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, c2011.Description: xvii, 249 p. ; ill. ; 25 cmISBN: - 9780749462505
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.332.Y66 B47 2011 OS (Browse shelf(Opens below)) | Available | 10055472 | ||
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Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.332.Y66 B47 2011 OS (Browse shelf(Opens below)) | Available | 10055957 |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references.
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