Z .E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, 2014.Description: xvi, 272 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5823 .J298 2014 (Browse shelf(Opens below))	Available		10093248
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5823 .J298 2014 (Browse shelf(Opens below))	Available		10302967

Includes bibliographical references (pages 261-266) and index

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