Behind the screens [videorecording] : Hollywood goes hypercommercial / Media Education Foundation ; producer, Matt Soar ; directors, Matt Soar, Susan Ericsson

Contributor(s):

Material type: Film

FilmPublication details: Northampton, MA : Media Education Foundation, [2002]Description: 1 videodisc (36 min.) : sd., col. ; 4 3/4 inISBN:

1893521400

Other title:

Hollywood goes hypercommercial

Subject(s):

Contents:

Product placement : advertising goes to the movies -- Making movies for marketers : cross promotions, merchandising & tie-ins -- Hijacking the movies : Hollywood in an age of conglomerates -- Limiting stories : making movies in a hypercommercial age

Production credits:

Camera, Susan Ericsson, Vincent Doyle, James Allan, Sanjay Talreja ; editor, Susan Ericsson ; music, Thom Monahan

Summary: Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Audio Visual	UMK Kampus Bachok	UMK Kampus Bachok	FTKW	Kampus Bachok Audio Visual Level 2	HF6161.M7 B445 2002 AV (Browse shelf(Opens below))	1	Available		10120783

Originally produced in 2000

Special features include chapter selection, previews, and subtitle selection

Camera, Susan Ericsson, Vincent Doyle, James Allan, Sanjay Talreja ; editor, Susan Ericsson ; music, Thom Monahan

Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing

DVD

Subtitles in English and Spanish

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Behind the screens [videorecording] : Hollywood goes hypercommercial / Media Education Foundation ; producer, Matt Soar ; directors, Matt Soar, Susan Ericsson

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