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	1.	No cover image available Reshaping Marketing Science in Wholesaling And Retailing/ [edited by] Theodore K. Tarnanidis, Independent Researcher, Greece. by Tarnanidis, Theodore, 1977- [editor.] Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series \| Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, 2024Copyright date: ©2024 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .R457 2024. Place hold
	2.	No cover image available Driving Green Marketing in Fashion and Retail / Theodore K. Tarnanidis, International Hellenic University, Greece, Evridiki Papachristou, International Hellenic University, Greece, Michail Karypidis, International Hellenic University, Greece, Vasileios Ismyrlis, Hellenic Statistical Authority, Greece. by Tarnanidis, Theodore K [author.] Tarnanidis, Theodore, 1977- [editor.] Papachristou, Eyridiki, 1975- [editor.] Karypidis, Michail, 1975- [editor.] Ismyrlis, Vasileios, 1971- [editor.] Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series \| Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : IGI Global Publisher of Timely Knowledge, 2024Copyright date: ©2024 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9940.A2 D75 2024. Place hold
	3.	Building Consumer-Brand Relationship in Luxury Brand Management / edied by Paula Rodrigues and Ana Pinto Borges. by Borges, Ana Pinto, 1980- [editor. ] Rodrigues, Paula Cristina Lopes, 1970- [editor. ] Series: Advances in Marketing, Customer Relationship Management, and E-services (AMCRMES) Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey: Business Science Reference, 2021 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9999.L852 B85 2021. Place hold
	4.	Adoption and Implementation of AI in Customer Relationship Management / Surabhi Singh, editor. by Singh, Surabhi [editor] Series: Advances in Marketing, Customer Relationship Management, and e-Services (AMCRMES) Book Series Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference (an imprint of IGI Global), 2022Copyright date: ©2022 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .A35 2022. Place hold
	5.	Developing Successful Global Strategies for Marketing Luxury Brands / edited by Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. by Casalegno, Cecilia, 1979- [editor ] Gallo-Martinez, Rosalia, 1964- [editor ] Mosca, Fabrizio [editor] Series: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRES) Book Series Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey : IGI Global Publisher of Timely Knowledge, 2021Copyright date: ©2021 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9999.L852 D48 2021. Place hold
	6.	Marketing decision making and the management of pricing : successful business tools / Rajagopal, EGADE business school, tecnologico de monterrey (ITESM), Mexico. by Rajagopal, 1957- Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series Material type: Text; Format: print Publication details: Hershey, PA : Business Science Reference, [2013] Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5416.5 .M36 2013. Place hold
	7.	Green Marketing as a Positive Driver Toward Business Sustainability / Vannie Naidoo , Rahul Verma. by Naidoo, Vannie, 1972- [editor.] Verma, Rahul, 1989- [editor. ] Series: Advances in Marketing, Customer Relationship Management, and E-Services Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA: IGI Global,Business Science Reference, [2020]Copyright date: ©2020 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5413. G74 2020. Place hold
	8.	Exploring the Power of Electronic Word-of-Mouth in the Services Industry / Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann. by Kaufmann, Hans Ruediger, 1958- [editor. ] Loureiro, Sandra Maria Correia, 1967- [editor.] Series: Advances in Marketing, Customer Relationship Management, and E-services (AMCRMES) Book Series Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, Business Science Reference, [2020] Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95. E97 2020. Place hold
	9.	Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences / Fabio Musso and Elena Druica, editors. by Druica, Elena, 1971- [editor. ] Musso, Fabio [editor.] Series: Advances in Marketing, Customer Relationship Management, and E-services Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020] Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5429. H36 2020. Place hold

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