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	1.	Differentiate or die : survival in our era of killer competition by Trout, Jack Rivkin, Steve, 1947- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: E Publication details: 2008 Availability: Not available: UMK Kampus Kota: Damaged (1).
	2.	Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. by Trout, Jack Rivkin, Steve, 1947- Material type: Text; Format: print Publication details: New York : McGraw-Hill, c2010 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.2 .T76 2010 OS. Place hold
	3.	Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by Trout, Jack Rivkin, Steve, 1947- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415 .T727 2008. Place hold

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