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1.
Long-term impact of marketing : a compendium / Dominique M. Hanssens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; Hackensack, NJ : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .H367 2018.

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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik and Dominique M. Hanssens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar Publishing 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.125 .H36 2018.

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