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81.
Libraries and identity : the role of institutional self image and identity in the emergence of new types of libraries / Joacim Hansson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Chandos, 2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z716.3 .H25 2010 .

82.
Creating the customer-driven library : building on the bookstore model / Jeannette Woodward. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chicago : American Library Association, 2005Copyright date: ©2005
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z716.3 .W636 2005 .

83.
PR strategy and application : managing influence / W. Timothy Coombs and Sherry J. Holladay. by
Material type: Text Text; Format: print
Publication details: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2010
Other title:
  • Public relations strategy and application.
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .C66 2010.

84.
Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008Copyright date: ©2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5813.I4 J35 2008.

85.
The accidental library marketer / Kathy Dempsey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Medford, N.J. : Information Today, c2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z716.3 .D425 2009 .

86.
Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereux, Anne Peirson-Smith. by
Material type: Text Text; Format: print
Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59.6.A78 D48 2009.

87.
Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner. by Series: Sports marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010
Availability: Not available: UMK Kampus Kota: Damaged (1).

88.
Fashion public relations / Gerald J. Sherman and Sar S. Perlman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Fairchild Books, c2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD9940.A2 S54 2010 .

89.
Online public relations : a practical guide to developing an online strategy in the world of social media / David Phillips, Philip Young by Series: PR in practice series | PR in practice series
Edition: Second edition
Material type: Text Text; Format: print
Publisher: London ; Philadelphia : Kogan Page, 2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD59 .P455 2009, ...

90.
Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn. by Series: Entrepreneur magazine's start up
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, CA] : Entrepreneur Press, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .L96 2009.

91.
The essentials of corporate communications and public relations. by Series: Harvard business literacy for HR professionals series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Alexandria, Va. : Harvard Business School Press ; Society for Human Resource Management, c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5549.5.C6 E87 2006 OS.

92.
The four stages of highly effective crisis management : how to manage the media in the digital age / Jane Jordan-Meier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boca Raton : CRC Press, 2011Copyright date: ©2011
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: P96.M34 J67 2011. UMK Kampus Kota (2)Call number: P96.M34 J67 2011, ...

93.
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2011
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD59 .D347 2011, ...

94.
Public relations in global cultural contexts : multi-paradigmatic perspectives / edited by Nilanjana Bardhan, C. Kay Weaver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .P83 2010 OS.

95.
Cases in public relations management / Patricia Swann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge/Taylor and Francis Group, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .S93 2010.

96.
Public relations cases : international perspectives / edited by Danny Moss and Melanie Powell with Barbara DeSanto. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .P78 2010 OS.

97.
Cruise to success : how to steer your way through the murky waters of marketing your library / Loreen S.Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Chandos, 2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z716.3 .P45 2009 .

98.
Developing strategic marketing plans that really work : a toolkit for public libraries / Terry Kendrick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Facet, 2006Copyright date: ©2006
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z675.C8 K46 2006 .

99.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley & Sons, c2011
Other title:
  • New rules of marketing and PR
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .S393 2011 OS.

100.
Effective blogging for libraries / Connie Crosby. by Series: Tech set ; #10.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Neal-Schuman Publishers, c2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: Z674.75.S63 C76 2010 OS, ...

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