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81.
Foundations of brand management / edited by Prof. Mark Hernandez and Dr.Willam Johnsberg. by
Material type: Text Text; Format: print
Publication details: New York : Delve Publishing LLC, 2015
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD69.B7 F68 2015, ...

82.
Encyclopaedia of strategic brand management / edited by Prof. Mark Hernandez and Dr.Willam Johnsberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Delve Publishing LLC, c2015
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (4)Call number: HF5415.15 .E53 2016, ...

83.
Free branding : grow your brand & business organically / Roger SL Kerk. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Free Branding PLT, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .K47 2014.

84.
Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .O64 2014.

85.
How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2016
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.332.Y66 B47 2016.

86.
Product management / by Brian Lawley and Pamela Schure. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons Inc., c2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .L39 2017.

87.
Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy and Simon Pervan. by
Material type: Text Text; Format: print
Publication details: New York : Oxford University Press, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .E43 2011.

88.
Strategic Brand Management and Development : Creating and Marketing Successful Brands / Sotiris T. Lalaounis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .L35 2021.

89.
90.
The 7 principles of complete co-creation / Stefanie Jansen, Maarten Pieters. by
Material type: Text Text; Format: print
Publication details: Amsterdam, The Netherlands : BIS Publishers, [2017]
Other title:
  • Seven principles of complete co-creation
Availability: Not available: UMK Kampus Kota: In Transit (1).

91.
Hit makers : how to succeed in an age of distraction / Derek Thompson. by
Material type: Text Text; Format: print
Publication details: New York : Penguin Books, 2018
Other title:
  • How to succeed in an age of distraction
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HC79.C6 T49 2018 AC.

92.
Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT / Noor Hasmini Abd Ghani, Md. Kashedul Wahab Tuhin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Kota Bharu, Kelantan : UMK Press, 2022
Availability: Items available for loan: UMK Kampus Bachok (5)Call number: HF5415.15. N66 2022, ... UMK Kampus Kota (10)Call number: HF5415.15. N66 2022, ...

93.
The PDMA handbook of new product development by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: John Wiley & Sons, USA 2005
Availability: No items available.

94.
The employer brand:bringing the best of brand management to people at work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: John Wiley & Sons, USA 2006
Availability: No items available.

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