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61.
The McGraw-Hill 36-hour course : product development / Andrea Belz. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2011
Other title:
  • Product development
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .B45 2011 OS.

62.
New food product development : from concept to marketplace / Gordon W. Fuller. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HD9000.5 .F86 2011. Not available: UMK Kampus Jeli: Checked out (1).

63.
New food product development : from concept to marketplace / Gordon W. Fuller. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Not available: UMK Kampus Kota: Damaged (2).

64.
The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. by
Material type: Text Text; Format: print
Publication details: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2012
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: TS171.4 .D497 2012. Not available: UMK Kampus Jeli: In Transit (1).

65.
Green marketing management / Robert Dahlstrom. by
Material type: Text Text; Format: print
Publication details: Mason, Ohio : South-Western / Cengage Learning, c2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5413 .D34 2011.

66.
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten. by
Material type: Text Text; Format: print
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2012
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.15 .R544 2012, ... Not available: UMK Kampus Kota: Damaged (1).

67.
Manufacturing and the product cycle [videorecording] : a case study of Moran furniture / Video Education Australasia ; director and editor, Aaron Firth Donato ; writer, Cath Collins ; producer, Ben Harding. by
Material type: Film Film; Format: electronic ; Type of visual material: videorecording
Publication details: Bendigo, Victoria : Video Education Australasia, c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .M36 2006 AV.

68.
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. by Series: Jossey-Bass business & management series
Material type: Text Text; Format: print
Publication details: San Francisco, CA : Jossey-Bass, c2002
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 D384 2002.

69.
Grow the core : how to focus on your core business for brand success / David Taylor. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, United Kingdom : Wiley, [2013]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 T396 2013.

70.
Domain names rewired : strategies for brand protection in the next generation of the Internet / Jennifer C. Wolfe and Anne H. Chasser. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .W65 2013.

71.
The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex : Wiley, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 T39 2010.

72.
Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sörman-Nilsson. by
Material type: Text Text; Format: print
Publication details: Milton, Qld. : Wiley, 2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .S635 2013.

73.
Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2014
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.1255 .H35 2014, ...

74.
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .M67 2009.

75.
The experience economy / B. Joseph Pine II, James H. Gilmore. by
Edition: Updated ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .P56 2011.

76.
Retail product management : buying and merchandising / Rosemary Varley. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2014
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5429 .V35 2014, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5429 .V35 2014.

77.
Basics of branding : a practical guide for managers / Jay Gronlund. by Series: The marketing strategy collection
Material type: Text Text; Format: print
Publication details: New York, NY : Business Expert Press, 2013
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.1255 .G76 2013. UMK Kampus Jeli (1)Call number: HF5415.1255 .G76 2013. UMK Kampus Kota (3)Call number: HF5415.1255 .G76 2013, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HF5415.1255 .G76 2013.

78.
Inovasi produk : tip & produk / Shayfull Zamree Abd. Rahim ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Kangar, Perlis : Penerbit Universiti Malaysia Perlis, 2013
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.153 .I56 2013. UMK Kampus Kota (1)Call number: HF5415.153 .I56 2013. Not available: UMK Kampus Kota: Damaged (1).

79.
New food product development : from concept to marketplace / Gordon W. Fuller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HD9000.5 .F86 2011.

80.
Innovation management and new product development / Paul Trott. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD45 .T76 2012. Not available: UMK Kampus Kota: Damaged (1).

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