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61.
Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen with Jane Rosen. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .R67 2009 OS.

62.
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .K56 2007 OS.

63.
Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck. by Series: For dummies
Material type: Text Text; Format: print
Publication details: Indianapolis, IN : Wiley Pub., Inc, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .C48 2007 OS.

64.
Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .V56 2008 OS.

65.
The business of brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print
Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Copyright date: ©2004
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD69.B7 M55 2004 . UMK Kampus Kota (1)Call number: HD69.B7 M55 2004 .

66.
Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text; Format: print
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • Marketing
  • On marketing
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .H378 2001 OS.

67.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Plus, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .B37 2008 OS.

68.
Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers by
Material type: Text Text; Format: print
Publication details: Cheltenham : Edward Elgar, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .H347 2008 OS.

69.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by
Material type: Text Text; Format: print
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 H43 2009. Not available: UMK Kampus Kota: Damaged (1).

70.
Personal branding : a new blueprint for building and aligning your brand / Hubert K. Rampersad. by
Material type: Text Text; Format: print
Publication details: Petaling Jaya : Pearson/Prentice Hall, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 R36 2009 OS.

71.
Branding design 3 / edited by Graphic - sha Publishing. by
Material type: Text Text; Format: print
Publication details: Tokyo : Graphic-sha, 2008
Other title:
  • Branding design three
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: T342 .B73 2008 OS.

72.
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Material type: Text Text; Format: print
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 T393 2004 OS.

73.
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Series: Marketing and consumer psychology series | Marketing and consumer psychology series
Material type: Text Text; Format: print
Publication details: New York : Routledge, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .B73 2010 OS.

74.
Developing winning brand strategies / Lars Finskud. by
Material type: Text Text; Format: print
Publication details: New York : Business Expert Press, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69 .B7 F567 2009.

75.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.123 .D34 2010 OS, ...

76.
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1264 .R45 2010 OS.

77.
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1264 .R45 2010 OS.

78.
Perspectives on branding / Jason I. Miletsky, Genevieve Smith. by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Course Learning, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 M54 2009 OS.

79.
World famous : how to give your business a kick-ass brand identity / David Tyreman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : American Management Association, c2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .T87 2009 .

80.
The fundamentals of branding / by Melissa Davis. by Series: AVA academia
Material type: Text Text; Format: print
Publication details: Lausanne ; Worthing : AVA Academia, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .D38 2009 OS.

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