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41.
The management of service operations / J. Nevan Wright and Peter Race.. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Thomson, 2004
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9981.5 W75 2004 OS.

42.
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .S38 2009 OS.

43.
Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .B438 2009 OS.

44.
The economics of services : development and policy / Jan Owen Jansson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; : E. Elgar, c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .J36 2006 OS.

45.
Hospitality management : strategy and operations / Lyyn Van Der Wagen,Anne Goonetilleke. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest NSW : Pearson Education, 2008
Availability: Not available: UMK Kampus Kota: Damaged (1).

46.
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9987 .A2 S47 2005 OS. Not available: UMK Kampus Kota: Damaged (1).

47.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Not available: UMK Kampus Kota: Damaged (1). UMK Kampus Kota: In Processing(Cataloging) (1).

48.
Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Pearson/Prentice Hall, 2005
Availability: Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HD997 .A2 W57 2005 REF.

49.
Managing services / edited by Alan Nankervis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : Cambridge University Press, 2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .M344 2005 OS.

50.
The management of service operations / J. Nevan Wright and Peter Race. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thomson Learning, 2004
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD 9980.5 .W75 2004 OS.

51.
Strategic service management : a guide into different models, theories and concepts / Aart P.J. Goud, Bettie M.J. Goud. by
Material type: Text Text; Format: print
Publication details: Netherlands : Wolters-Noordhoff Groningen/Houten, c2004
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD9980.5 .G68 2004 OS, ...

52.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: Fifth Edition.
Material type: Text Text; Format: print
Publisher: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .Z45 2009 OS. Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HD9980.5 .Z45 2009 REF.

53.
Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: UMK Kampus Kota (3)Call number: HD9980.5 .F549 2008 OS, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HD9980.5 .F549 2008 REF.

54.
Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: UMK Kampus Kota (3)Call number: HD9980.5 .F549 2008 OS, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HD9980.5 .F549 2008 REF.

55.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen, Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N.J. : Pearson.Prentice Hall, c2007
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5515.13 .L69 2007 OS. Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HF5515.13 .L69 2007 REF.

56.
Essential of services marketing / Christopher H. Lovelock, Jochen Wirtz, Patricia Chew by
Material type: Text Text; Format: print
Publication details: Singapore : Prentice Hall, c2009
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD9980.5 .L68 2009 OS, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HD9980.5 .L68 2009 REF.

57.
Pricing with confidence : 10 ways to stop leaving money on the table / Reed K. Holden, Mark R. Burton. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5416.5 .H647 2008.

58.
Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., c2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9981.5 .Y68 2005. Not available: UMK Kampus Kota: Damaged (1).

59.
Design for six sigma for service / Kai Yang. by Series: Six sigma operational methods series
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2005
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD9980.5 .Y36 2005, ... Not available: UMK Kampus Bachok: In Processing(Cataloging) (1).

60.
Quality : a critical introduction / John L.W. Beckford. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: New York, NY : Routledge, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD62.15 .B433 2010.

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