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21.
The Routledge handbook of tourism marketing / edited by Scott McCabe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Group, 2014
Availability: Items available for loan: UMK Kampus Kota (3)Call number: G155.A1 R69 2014, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: G155.A1 R69 2014.

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22.
Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel. by
Material type: Text Text; Format: print
Publication details: New York : Haworth Hospitality & Tourism Press, c2007
Availability: Items available for loan: UMK Kampus Kota (3)Call number: TX911.3.M3 N93 2015, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: TX911.3.M3 N93 2007.

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23.
Handbook of consumer behavior, tourism, and the Internet / editors by Juline E. Mills, Rob Law. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Binghamton, NY : Haworth Hospitality Press, 2004
Availability: Items available for loan: UMK Kampus Kota (3)Call number: G149.7 .H36 2015, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: G149.7 .H36 2004.

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24.
Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2018
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5414 .H37 2018, ...

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