Your search returned 50 results.

Sort
Results
21.
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. by Series: Hospitality, leisure, and tourism
Material type: Text Text; Format: print
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2009
Other title:
  • Marketing communications in tourism & hospitality
Availability: Items available for loan: UMK Kampus Kota (1)Call number: TX911.3.M3 M33 2009 OS.

22.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.123 .D34 2010 OS, ...

23.
Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza. by
Material type: Text Text; Format: print
Publication details: New Delhi, India : Tata McGraw-Hill, 2009
Other title:
  • Advertising & promotions
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .S53 2009 OS.

24.
The fundamentals of marketing / Edward Russell. by Series: AVA fundamentals
Material type: Text Text; Format: print
Publication details: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .R87 2010 OS, ...

25.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .S54 2010 OS. Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HF5415.123 .S54 2010 REF.

26.
Branding demystified : plans to payoffs / Harsh V. Verma by
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .V47 2010 OS.

27.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5438.5 .P475 2009 .

28.
Herd : how to change mass behaviour by harnessing our true nature / by Mark Earls. by
Edition: Rev. ed.
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 E37 2009 OS.

29.
Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner. by Series: Sports marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010
Availability: Not available: UMK Kampus Kota: Damaged (1).

30.
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond by
Edition: Revised edition
Material type: Text Text; Format: print
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Copyright date: ©2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .H36 2011.

31.
Integrated marketing communications/ William Chitty; Nigel Barker; Terence A. Shimp. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2008
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.123 .C45 2008 OS. UMK Kampus Kota (1)Call number: HF5415.123 .C45 2008 OS.

32.
English for marketing & advertising / Sylee Gore. by Series: Express series | Oxford business English
Material type: Text Text; Format: print
Publication details: Oxford ; New York : Oxford University Press, c2007
Other title:
  • English for marketing and advertising.
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: PE1115 .G64 2007. UMK Kampus Kota (2)Call number: PE1115 .G64 2007, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: PE1115 .G64 2007.

33.
Essentials of marketing communications / Chris Fill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011
Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.123 .F547 2011, ...

34.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch. by
Edition: 9th ed. Global ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .B387 2012.

35.
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5548.32 .A47 2012. Not available: UMK Kampus Kota: Damaged (1).

36.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.123 .D34 2010.

37.
Communicating the new : methods to shape and accelerate innovation / Kim Erwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : Wiley, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .E79 2014.

38.
Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: North Ryde, N.S.W.: McGraw-Hill Education Australia, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .A285 2014.

39.
Advertising and integrated marketing communicatons / Kruti Shah. by
Material type: Text Text; Format: print
Publication details: New Delhi ; Singapore : McGraw Hill Education (India), c2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .S53 2014.

40.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New York, NY : McGraw-Hill Education, c2015
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5823 .B387 2015. UMK Kampus Kota (6)Call number: HF5823 .B387 2015, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5823 .B387 2015.

Pages

©2025 Pustaka Universiti Malaysia Kelantan

THE OFFICE OF LIBRARY AND KNOWLEDGE MANAGEMENT