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21.
Information Asymmetry in Online Advertising / Jan W. Wiktor and Katarzyna Sanak-Kosmowska by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF6146.I58 W55 2021.

22.
Sales and advertising management / edited by Stephen Healey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Intelliz Press LLC, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .S25 2017.

23.
Tools & techniques of marketing research & advertising / contributors Stan Lipovetsky, Shon Magnan et al. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Intelliz Press, [2016]
Other title:
  • Tools and techniques of marketing research and advertising
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .T66 2016.

24.
25.
Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices / Mariá Rodriǵuez-Rabadań Benito. by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .R55 2023.

26.
27.
Advertising Next : 150 Winning Campaigns for the New Communications Age / Tom Himpe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: San Francisco, CA : Chronicle Books, 2008
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: HF5823 .H56 2008, ...

28.
Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose / Myriam Sidibe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 S53 2020.

29.
Japanese style typeface : design and applications : a reference from Japanese masters / edited by Li Aihong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen, China : Artpower International Publishing Co., Ltd., 2019
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NC998.6.J3 J37 2019.

30.
Art direction/ Nik Mahon. by Series: Basics advertising, 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA and Canada by Ingram Publisher Services, 2010
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: NC997 .M34 2010 , ...

31.
Fashion media : past and present / edited by Djurdja Bartlett ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Bloomsbury Academic, 2018
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: GT525 .F38 2018.

32.
Epica book 31 : creative communications / edited by Mark Tungate. by Series: Epica Awards
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, NY : Bloomsbury Visual Arts, 2018
Other title:
  • Advertising, Design, Media, PR, Digital
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5816 .E66 2018 .

33.
Different brains : different approaches / Huub van Osch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : BIS Publishers, [2016] ©2016
Other title:
  • Different brains, different approaches : successful neuro advertising for male and female
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5822 .V36 2016.

34.
Shockvertising publicidad / selected by Miquel Abellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Barcelona : Monsa, 2013Copyright date: ©2013
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NC997 .S56 2013.

35.
Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton : CRC Press Taylor & Francis Group, 2017
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: TK5105.888 .H37 2017 .

36.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .D54 2017.

37.
Core concepts in business and management : advertising / authored and edited by 3G E-Learning LLC. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : 3G E-learning LLC, 2019
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5823 .C67 2019, ...

38.
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, [2013]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5548.32 .V45 2013 .

39.
Crisis Communications : A Casebook Approach / Kathleen Fearn-Banks. by Series: Routledge communication series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2017Copyright date: ©2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .F37 2017.

40.
Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth / Sarah Zaraket. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .Z37 2021.

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