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21.
Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Singapore : Prentice Hall, c2012
Other title:
  • Services marketing.
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD9980.5 .W57 2012. UMK Kampus Kota (1)Call number: HD9980.5 .W57 2012. Not available: UMK Kampus Kota: In Transit (1).

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22.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2011
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .L68 2011, ...

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23.
Winning in service markets : success through people, technology and strategy / Jochen Wirtz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .W546 2017.

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