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161.
Marketing: a managerial perspective / Stella Stephenson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY: Larsen and Keller Education, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .S74 2020.

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162.
Virtual reality marketing : using VR to grow a brand and create impact / Henry Stuart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, United Kingdom ; New York, NY : Kogan Page Limited, 2019Copyright date: ©2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .S79 2019.

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163.
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Kogan Page Ltd, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .K57 2019.

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164.
Adoption and Implementation of AI in Customer Relationship Management / Surabhi Singh, editor. by Series: Advances in Marketing, Customer Relationship Management, and e-Services (AMCRMES) Book Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference (an imprint of IGI Global), 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .A35 2022.

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165.
Developing Successful Global Strategies for Marketing Luxury Brands / edited by Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. by Series: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRES) Book Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey : IGI Global Publisher of Timely Knowledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9999.L852 D48 2021.

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166.
Big Data Analytics : Applications in Business and Marketing / Kiran Chaudhary and Mansaf Alam. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boca Raton, FL : CRC Press, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5548.2 .C43 2022, ...

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167.
MARKETING COMMUNICATIONS / JOHN EGAN by
Edition: Fourth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (5)Call number: HF5415.123 .E33 2023, ...

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168.
No cover image available
The Influence of Marketing Mix Strategy on Customer Satisfaction towards Takaful Operator in Kota Bharu / Ruwaida Rosdi ; supervised by : Ts. Dr. Muhamad Saufi Che Rusuli by Series: Koleksi tesis
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Producer: 2019
Other title:
  • Tesis MBA
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.335 .R89 2019 tes.

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169.
Islamic marketing / Atia Alam. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakville, ON, Canada : Society Publishing, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12.I74 A43 2019.

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170.
Marketing of organic food produce / edited by Carlos Tello Lacal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakville, ON, Canada : Delve Publishing, 2019
Availability: Not available: UMK Kampus Jeli: In Transit (1).

171.
Conservation tourism / Jennifer Raga. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakville, ON, Canada : Society Publishing, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: G156.5.E26 R34 2019.

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172.
Hospitality industry: dynamics and future trends / edited by Eric Joshua. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Rochelle, New York : Magnum Publishing, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: TX911.3.M3 H68 2019.

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173.
Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour / Katarzyna Sanak Kosmowska by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (5)Call number: HF5415.1265 .S26 2022, ...

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174.
The ultimate digital library : where the new information players meet / Andrew K. Pace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chicago : American Library Association, 2003Copyright date: ©2003
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z678.9 .P26 2003.

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175.
No cover image available
Assistance programmed for malaysian exporters / MATRADE. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Malaysia : MATRADE, 2003
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF1416.6.M3 A87 2003.

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176.
Loveworks : How the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ©2013 ; Brooklyn, NY : powerHouse Books, 2013
Other title:
  • How the world's top marketers make emotional connections to win in the marketplace
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415 .S545 2013, ...

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177.
Export-Import Theory, Practices, and Procedures / Belay Seyoum by
Edition: Fourth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022Copyright date: ©2022
Availability: Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HF1414.4 .S49 2022.

178.
Advertising Management in a Digital Environment : Text and Cases / Larry D. Kelley and Kim Bartel Sheehan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2021Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .K45 2022.

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179.
The Brand and Its History : Trademarks, Branding and National Identity / edited by Patricio Saíz, Rafael Castro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: T353. B73 2022.

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180.
Global Marketing : Strategy, Practice, and Cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge/Taylor & Francis Group, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF1416. A46 2021.

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