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161.
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2013
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.32 .E274 2013, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.32 .E274 2013.

162.
Membudayakan penggunaan lestari / Laily Paim ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Serdang, Selangor : Persatuan Ekonomi Pengguna dan Keluarga Malaysia, 2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.33.M4 M46 2013.

163.
The shopper economy : the new way to achieve marketplace success by turning behavior into currency / Liz Crawford by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .C735 2012.

164.
Microeconomics and behaviour/ Robert H. Frank and Edward Cartwright. by
Material type: Text Text; Format: print
Publisher: Maidenhead; Singapore: McGraw-Hill, c2013
Other title:
  • Microeconomics & behavior.
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HB171.5 .F733 2013. UMK Kampus Kota (8)Call number: HB171.5 .F733 2013, ...

165.
Food policy and the environmental credit crunch : from soup to nuts / Julie Hudson and Paul Donovan. by
Material type: Text Text; Format: print
Publication details: London ; New York : Routledge, 2014
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: TX359 .H83 2014.

166.
Consumer behaviour : text and cases / Ramneek Kapoor, Nnamdi O. Madichie. by
Material type: Text Text; Format: print
Publication details: New Delhi : Tata McGraw Hill, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .K37 2012.

167.
Transformative consumer research for personal and collective well-being / editors, David Glen Mick ... [et al.]. by
Material type: Text Text; Format: print
Publication details: New York : Routledge, 2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .T73 2012.

168.
CB4 / by Barry Babin, Eric Harris. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2013
Other title:
  • Consumer behavior
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .B335 2013.

169.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Harvard Business Review Press, c2012
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.5 .L43 2012. UMK Kampus Kota (1)Call number: HF5415.5 .L43 2012.

170.
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. by
Material type: Text Text; Format: print
Publication details: New York : Routledge, c2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.32 .C666 2010.

171.
Ethics in consumer choice : an empirical analysis based on the example of coffee / Nina Langen ; foreword by Monika Hartmann by
Material type: Text Text; Format: print
Publication details: Wiesbaden : Springer Gabler, 2013
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.33.G3 L36 2013. Not available: UMK Kampus Kota: In Processing(Cataloging) (1).

172.
Consumption culture in Europe : insight into the beverage industry / Carmen R. Santos ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Hershey, PA : Business Science Reference, c2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9348.E852 C66 2013.

173.
Consumerism in Malaysia : mass media, lifestyles and identities / Andreas Totu. by
Material type: Text Text; Format: print
Publication details: Kota Kinabalu, Sabah : Universiti Malaysia Sabah, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HC445.5.Z9 C633 2010.

174.
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by
Material type: Text Text; Format: print
Publication details: San Francisco : Jossey-Bass, c2013
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.32 .M36 2013, ... Not available: UMK Kampus Kota: Damaged (1).

175.
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill. by
Material type: Text Text; Format: print
Publication details: San Francisco, CA : Jossey-Bass, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .Y37 2014.

176.
Recommend this! : delivering digital experiences that people want to share / Jason. by
Material type: Text Text; Format: print
Publication details: Hoboken, New Jersey : Wiley, 2014
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5414.1265 .T49 2014, ...

177.
Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .B37 2013.

178.
Managing customers through economic cycles / John McKean. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex : John Wiley & Sons, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .M35 2010.

179.
Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .H637 2013. Not available: UMK Kampus Kota: Damaged (1).

180.
The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .S599 2012.

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