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121.
Advertising, Promotion and other aspects of Integrated Marketing Communication / Terence A. Shimp, J. Craig Andrews. by
Edition: Tenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : Cengage, 2018Copyright date: ©2018
Availability: Items available for loan: UMK Kampus Kota (7)Call number: HF5415.123 .S55 2018, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.123 .S55 2018.

122.
Sustainable marketing planning / Neil Richardson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5413 .R53 2020.

123.
Contemporary issues in branding / edited by Pantea Foroudi, Maria Palazzo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .C66 2020.

124.
Marketing channel strategy : an omni-channel approach / Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York ; London : Routledge Taylor & Francis Group, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.129 .P35 2020.

125.
Marketing management : a strategic approach / edited by Anna Freeman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Willford Pres, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .M37 2020.

126.
Ensentials of marketing / Evangeline Cruz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Willford Pres, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .C78 2020.

127.
Advertising : a marketing perspective / Alvin Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Willford Pres, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .M67 2020.

128.
Strategic marketing : concepts and cases / Russell Abratt, Michael Bendixen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .A27 2019.

129.
Asian competitors case book : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Den Huan Hooi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12.A8 K69 2019.

130.
Never give up : Jack Ma in his own words / di sunting oleh Suk Lee and Bob Song ; Penterjemah: Fatimah Rodhiah Mohd Yusof. by
Edition: Edisi Bahasa Melayu.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Selangor, Malaysia : PTS Publishing House, 2017
Availability: Items available for loan: UMK Kampus Kota (5)Call number: HF5415 .N48 2017, ...

131.
Artificial intelligence for marketing : practical applications / Jim Sterne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : Wiley, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .S76 2017.

132.
Do something different : proven marketing techniques to transform your business / by Jurgen Wolff ; Foreword by Sir Richard Branson. by Series: Virgin business guides | Virgin business guides
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Virgin, 2001Copyright date: ©2001
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .W65 2001.

133.
HAUSMARKE : WEGE DES IMMOBILIENMARKETINGS = BRANDING PROPERTY : APPROACHES TO REAL ESTATE MARKETING / Rahel M. Felix, Peter Felix (editors). by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Salenstein : Braun, 2017
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD1375 .H38 2017.

134.
Experimentation works : the surprising power of business experiments / Stefan Thomke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, 2020
Availability: Not available: UMK Kampus Kota: In Processing(Cataloging) (1).

135.
The experience economy : competing for customer time, attention, and money / B. Joseph Pine II and James H. Gilmore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2019]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .P57 2020.

136.
Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2019]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.55 .S54 2019.

137.
Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Kogan Page Ltd, [2018]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .C65 2018.

138.
The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Kogan Page Ltd, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 P55 2019.

139.
MENGUASAI PEMASARAN DIGITAL : STRATEGI KEJAYAAN PERNIAGAAN / NURUL ASHYKIN ABD AZIZ, MOHAMAD ROHIESZAN RAMDAN, NOREEN NOOR ABD AZIZ ; Ketua Editor: M. Azli ; Editor: A.Humaira by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: ©2024Publisher: Kuantan, Pahang : Universiti Malaysia Pahang Al-Sultan Abdullah, 2024
Availability: Items available for loan: UMK Kampus Bachok (5)Call number: HF5415.1265. N878 2024, ... UMK Kampus Kota (5)Call number: HF5415.1265. N878 2024, ...

140.
Perspectives on business and management / edited by Vito Bobek. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rijeka, Croatia : InTechOpen, 2015
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HD30.28 .P47 2015.

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