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121.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: London : Response, 2007
Availability: Not available: UMK Kampus Kota: Damaged (1).

122.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, c2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .M66 2010 .

123.
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. by
Material type: Text Text; Format: print
Publication details: New York : Routledge, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.32 .C666 2010, ... Not available: UMK Kampus Kota: Damaged (1).

124.
The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Taylor & Francis, 2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.332.O43 A385 2010 OS. UMK Kampus Kota (1)Call number: HF5415.332.O43 A385 2010 OS.

125.
Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2010Copyright date: ©2010
Availability: Items available for reference: UMK Kampus Kota: Not for loan (7)Call number: HF5415 .S54 2010 REF, ... Not available: UMK Kampus Kota: Damaged (1).

126.
Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2009
Other title:
  • Consumer behavior.
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .E933 2009. Not available: UMK Kampus Kota: Damaged (1).

127.
Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. by
Material type: Text Text; Format: print
Publication details: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.33.C6 C48 2010. Not available: UMK Kampus Kota: Damaged (1).

128.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. by
Material type: Text Text; Format: print
Publication details: Chichester, U.K. : Wiley, 2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.32 .H475 2010, ...

129.
Herd : how to change mass behaviour by harnessing our true nature / by Mark Earls. by
Edition: Rev. ed.
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 E37 2009 OS.

130.
Managing customers through economic cycles / John McKean. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex : John Wiley & Sons, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .M35 2010 OS.

131.
Fashion and the consumer / Jennifer Yurchisin and Kim K.P. Johnson. by Series: Understanding fashion series
Edition: English edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford ; New York : Berg, 2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .Y87 2010 .

132.
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger by
Material type: Text Text; Format: print
Publisher: Chicago : Dearborn Trade Pub., c2004Copyright date: ©2004
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .D36 2004.

133.
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond by
Edition: Revised edition
Material type: Text Text; Format: print
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Copyright date: ©2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .H36 2011.

134.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.33.U6 H38 2010, ...

135.
Advertising and the mind of the consumer : what works, what doesn't, and why by
Edition: Rev. 3rd international ed. / Max Sutherland
Material type: Text Text; Format: print
Publication details: Crows Nest, NSW : Hove : Allen & Unwin ; Roundhouse [distributor], 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5822 .S84 2008 OS.

136.
The 24-hour customer : new rules for winning in a time-starved, always-connected economy / Adrian C. Ott. by
Material type: Text Text; Format: print
Publication details: New York : HarperBusiness, c2010
Other title:
  • Twenty-four-hour customer.
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .O88 2010. Not available: UMK Kampus Kota: Damaged (1).

137.
Buyer behaviour : understanding consumer psychology and marketing / Flip du Plessis, Deon Rousseau ; contributing authors, Christo Boshoff ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cape Town, South Africa ; New York : Oxford University Press, 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .B89 2007 OS.

138.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall , 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .S35 2007 OS.

139.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin Co., c2007
Availability: Not available: UMK Kampus Kota: Damaged (1).

140.
Marketing : the basics / Karl Moore and Niketh Pareek. by Series: The basics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .M664 2006, ... Not available: UMK Kampus Kota: Damaged (1).

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