Mortensen, Kurt W.

Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. - 2nd ed. - New York : American Management Association, 2013. - vii, 247 p. : ill. ; 23 cm.

Includes bibliographical references and index

9780814432099


Influence (Psychology).
Persuasion (Psychology).
Success--Psychological aspects.