Mortensen, Kurt W. Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. - 2nd ed. - New York : American Management Association, 2013. - vii, 247 p. : ill. ; 23 cm. Includes bibliographical references and index ISBN: 9780814432099 Subjects--Topical Terms: Influence (Psychology).Persuasion (Psychology).Success--Psychological aspects.