Granger, Michele
Case studies in merchandising apparel and soft goods /
Michele M. Granger.
- New York : Fairchild Publications, c1996.
- xvi, 297 p. : ill. ; 23 cm.
Fakulti Keusahawanan & Perniagaan
Includes bibliographical references (p. 295) and index.
9781563670855
95-083831
Clothing and dress--Marketing--United States--Case studies.
Clothing trade--United States--Case studies.
Fashion merchandising--United States--Case studies.
Nondurable goods--Marketing--United States--Case studies.
Retail trade--United States--Case studies.