Granger, Michele

Case studies in merchandising apparel and soft goods / Michele M. Granger. - New York : Fairchild Publications, c1996. - xvi, 297 p. : ill. ; 23 cm.

Fakulti Keusahawanan & Perniagaan

Includes bibliographical references (p. 295) and index.

9781563670855

95-083831


Clothing and dress--Marketing--United States--Case studies.
Clothing trade--United States--Case studies.
Fashion merchandising--United States--Case studies.
Nondurable goods--Marketing--United States--Case studies.
Retail trade--United States--Case studies.