Frick, Tim.

Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve. - 2nd ed. - New York : Focal Press, Taylor & Francis Group, 2015. - 257 p. : col. ill. ; 24 cm.

Includes bibliographical references and index

9780415844611


Internet marketing.
Social media--Marketing.
Strategic planning.