Britton, Matt,  1975- <br/><br/>
Youthnation :  building remarkable brands in a youth-driven culture / 
 Youth nation. 
Matt Britton. 
 - Hoboken, New Jersey :  John Wiley & Sons,  2015. 
 - xxv, 292 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 259-266) and index 
<br/><br/><label>ISBN: </label>9781118981146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.<br/>Target marketing.<br/>Young adult consumers.<br/>Young adults--Attitudes.<br/>Young adults--Conduct of life.