TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Bernarda,Greg
AU  - Papadakos,Trish
AU  - Pigneur,Yves
AU  - Smith,Alan
TI  - Value proposition design: how to create products and services customers want 
T2  - Strategyzer series
SN  - 9781118968055
PY  - 2014///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Business planning
KW  - Customer relations
KW  - Customer services
KW  - Management
KW  - Production management
KW  - Quality control
N1  - Includes index
ER  -