Osterwalder, Alexander,

Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - Hoboken : John Wiley & Sons, 2014. - xxv, 290 pager : colour illustrations ; 19 x 24 cm. - Strategyzer series . - Strategyzer series. .

Includes index

9781118968055


Business planning.
Customer relations.
Customer services--Management.
Production management--Quality control.
Quality control.