Value proposition design : how to create products and services customers want /
written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
- Hoboken : John Wiley & Sons, 2014.
- xxv, 290 pager : colour illustrations ; 19 x 24 cm.
- Strategyzer series .
- Strategyzer series. .
Includes index
9781118968055
Business planning. Customer relations. Customer services--Management. Production management--Quality control. Quality control.