TY  - BOOK
AU  - Stewart,David
AU  - Saren,Michael
TI  - The marketing pathfinder: key concepts and cases for marketing strategy and decision making 
T2  - Pathfinder
SN  - 9781119961765
PY  - 2014///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -