Perrey, Jesko. <br/><br/>
Power brands :  measuring, making, and managing brand success / 
Jesko Perrey, Tjark Freundt and Dennis Spillecke. 
 - 3rd ed. 
 - Berlin :  Wiley-VCH Verlag GmbH,  c2015. 
 - 329 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographic references 
<br/><br/><label>ISBN: </label>9783527507818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>329 p. : col. ill. ;  24 cm. <br/>Brand name products--Management.