TY  - BOOK
AU  - Holden,Nigel
AU  - Burgess,Matt
TI  - Japanese-led companies: understanding how to make them your customers 
T2  - Quality in action
SN  - 9780077078171
PY  - 1994///
CY  - London, New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Japan
KW  - Corporate culture
KW  - Corporations, Japanese
KW  - Management
KW  - Export marketing
KW  - Great Britain
KW  - Commerce
N1  - Includes bibliographical references (p. 213-223) and index
ER  -