TY  - BOOK
AU  - Borg,James
TI  - Persuasion: the art of influencing people 
SN  - 9780273712992
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Persuasion (Psychology)
N1  - Includes index
ER  -