Abernethy, Jennifer.

The complete idiot's guide to social media marketing / Complete idiot's guide. Social media marketing. by Jennifer Abernethy. - 2nd ed. - New York : Alpha, 2012. - xiv, 347 p. : ill. ; 24 cm.

Includes glossary, appendix and index

9781615641598


Internet marketing.
Online social networks.
Online social networks--Economic aspects.
Social media--Economic aspects.