TY  - BOOK
AU  - Rothacher,Albrecht
TI  - Corporate cultures and global brands
SN  - 9789812388568
PY  - 2004///
CY  - Hackensack, N.J.
PB  - World Scientific Pub.
KW  - Brand name products
KW  - Management
KW  - Congresses
KW  - Branding (Marketing)
KW  - Competition, International
KW  - Corporate culture
KW  - Corporate image
N1  - Includes bibliographical references
ER  -