Corporate cultures and global brands / 
edited by Albrecht Rothacher. 
 - Hackensack, N.J. :  World Scientific Pub.,  2004. 
 - viii, 269 p. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789812388568 9812388567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management--Congresses.<br/>Branding (Marketing)--Congresses.<br/>Competition, International--Congresses.<br/>Corporate culture--Congresses.<br/>Corporate image--Congresses.