TY  - BOOK
AU  - Cremer,Rolf
AU  - Willes,Mary J.
TI  - The tongue of the tiger: overcoming language barriers in international trade 
SN  - 9789810230043
PY  - 1998///
CY  - Singapore, River Edge, N.J.
PB  - World Scientific
KW  - Business communication
KW  - Asia
KW  - Communication in international trade
KW  - Case studies
KW  - English language
KW  - Business English
KW  - Intercultural communication
KW  - Language and languages
N1  - Includes bibliographical references (p. 157-164) and index
ER  -