The tongue of the tiger : overcoming language barriers in international trade - Cremer, Rolf.; Willes, Mary J. (Singapore ; River Edge, N.J. : World Scientific, 1998)
Includes bibliographical references (p. 157-164) and index
Keywords: Business communication -- Asia; Communication in international trade -- Asia; Communication in international trade -- Asia -- Case studies; English language -- Business English; Intercultural communication -- Asia; Language and languages